AI
AI-powered marketing: how a small team works like a big one
How a small team can research, create, publish and measure like a large one, with AI as a working partner. Speaker: Maciej Cepnik, co-founder and CMO of Aureo. Maciej will share how he uses AI in Aureo's marketing to cover work usually spread across a full team: audience research, content strategy, copywriting, design, campaigns and performance analysis. You'll see real examples from his day-to-day, which tools he relies on at each stage, and where human judgment is still essential. A hands-on session for anyone running marketing for a project with limited resources who wants to multiply their reach without losing their brand's voice. What you'll take away A map of the marketing tasks AI can take on and the ones you shouldn't hand over. Real workflows, from the idea to publishing and measuring. Criteria to review what AI produces before it goes out under your name. Who it's for Entrepreneurs, small teams, community managers and people in marketing or communications. No technical knowledge needed.
Starts Tuesday, 12 January 2027